Why It Works

Increase funding for your ministry by giving donors the opportunity
to give a gift in honor of their mother this year.


Dear Director,
Our Mother’s Day appeal provides a special opportunity for you to increase giving. Just think about the power of making a connection between a donor’s desire to honor their mother and your work with mothers in need of the help, hope and support you offer…

Donors will appreciate the opportunity to honor their mother through this appeal. (On a personal note, it was just a year ago that my mom passed away, and one of the first things I was able to do was give a gift in her memory to our center…that check was personally the most meaningful one I’ve ever written!) Here are just a few of the reasons this appeal just might be a tradition worth starting at your center…

• LOW COST. It’s just 29.7? each for our standard appeal package (plus a one-time $35 set-up fee). Or, choose one of our new A6 Card packages. Plus, we’ll save you money with our new Postage-SAVER™ mail processing--you’ll save money with any quantity and whether we mail it or you do.
  
  
• 6 NEW PACKAGES TO CHOOSE FROM. This year we’re offering new designs of our #10 package, plus we’re introducing 3 new beautiful card format packages for a more elegant approach. (Ask us about our package test where you can pick two packages to test against each other.)
  
  
• TIMELY. While you’ll mail your appeal long before the calendar hits Mother’s Day, it’ll use the power of that special day to increase giving.
  
  
• ORDER EXACT QUANTITIES. Save money and reduce waste by just ordering the quantities you really need.
  
  
• STRATEGIC. This appeal works because it applies sound direct-mail strategies and principles, it focuses on an important aspect of your ministry, and donors appreciate this way of honoring their mother.
  
  
• EASY. You’ll increase donations with very little effort…and get the benefit of our expertise. Plus, save even more time by adding our mailing service…

One of the most interesting things we’ve seen happen is centers receiving new LARGE GIFTS from new donors through this appeal. We listened to quite a number of stories where centers received $5,000 to $15,000 gifts given from prospects on a center’s donor lists that had been on their list for years, but never moved to donor status until this mailing captured their heart.


In it for Life,

Larry Bonjour
Founder/President

P.S. Let us know by March 15 if you’d like to increase giving at your center through this special opportunity for donors to honor their mother.