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I’d like to introduce to you a strategy that has the potential to significantly impact every aspect of your ministry. It revolves around a tool to help you clearly communicate something that is overwhelmingly compelling about your ministry…that you are all about caring for the clients you serve. The C.A.R.E. Commitment™ strategy is powerful . It identifies the four key values your center is already absolutely committed to when it comes to serving clients. You offer Compassion, Assistance, Respect and Education to help clients make important life-decisions. It wraps this message into one package—your C.A.R.E. Commitment™—and makes it purposeful and unforgettable. It’s important because effectively communicating your center’s heart will attract more donors, churches and clients to your center— not only because it purposely defines your values, but because it also removes the big questions they have. Questions like...“Does this center truly care about women, or are they driven by an agenda and idealogy that would intimidate and manipulate a young mother to save her baby.” A church might not consider supporting a center because it is questions if it is too political because it is “pro-life,” and therefore too hot to handle. For years, our opposition has done a good job of misrepresenting the motivation and values of pregnancy care centers... and many who have repeatedly heard these accusations are skeptical and apprehensive about investing themselves in centers. But that changes today... Your C.A.R.E. Commitment™ gives you everything you need to help donors and churches know that you share the same values. They need to know that you are all about serving clients with C.A.R.E.--that you value the mother as much as her baby...and that its when you C.A.R.E. for the mother, the support you provide empowers her to make a life-affirming choice regarding her pregnancy. Now you’ll be able to clearly and unquestionably communicate the heart of your center. |