It’s that moment when a potential donor or pastor suddenly “gets” what you do, and the way in which you do it. They see that it matches their own values perfectly. The light comes on…and it changes everything.
It’s when a potential client comes to you because they believe that you really won’t judge them. That you are there to care for them, will respect them, and will provide them with the help they need.
It’s when you easily answer critics in an articulate, compelling way about how your organization honors a standard of care for the women you serve.
With a C.A.R.E. Commitment strategy, you’ll accomplish three important objectives…
You’ll effectively share the heart of your center. You’ll communicate it so powerfully, it’ll be undeniable…and unforgettable.
You’ll increase donor support for your center. Donors become life-long givers and give more significantly to organizations whose values match their own. You’ll get more committed supporters at every level.
You’ll expand your influence. Clients will feel more comfortable with your center, and be more open to what you share with them because you’ve earned the right to be heard. And when critics falsely attack you, you’ll have an opportunity to respond by reiterating your C.A.R.E. Commitment.
I’d like to introduce to you a strategy that has the potential to significantly impact every aspect of your ministry. It revolves around a tool to help you clearly communicate something that is overwhelmingly compelling about your ministry…that you are all about caring for the clients you serve.
The C.A.R.E. Commitment strategy is powerful .
It identifies the four key values your center is already absolutely committed to when it comes to serving clients. You offer Compassion, Assistance, Respect and Education to help clients make important life-decisions. It wraps this message into one packageyour C.A.R.E. Commitmentand makes it purposeful and unforgettable.
It’s important because effectively communicating your center’s heart will attract more donors, churches and clients to your center not only because it purposely defines your values, but because it also removes the big questions they have. Questions like...“Does this center truly care about women, or are they driven by an agenda and idealogy that would intimidate and manipulate a young mother to save her baby.” A church might not consider supporting a center because it is questions if it is too political because it is “pro-life,” and therefore too hot to handle.
For years, our opposition has done a good job of misrepresenting the motivation and values of pregnancy care centers... and many who have repeatedly heard these accusations are skeptical and apprehensive about investing themselves in centers. But that changes today...
Your C.A.R.E. Commitment gives you everything you need to help donors and churches know that you share the same values. They need to know that you are all about serving clients with C.A.R.E.--that you value the mother as much as her baby...and that its when you C.A.R.E. for the mother, the support you provide empowers her to make a life-affirming choice regarding her pregnancy. Now you’ll be able to clearly and unquestionably communicate the heart of your center.
Expand your influence with clients…
You’ll get professional full color Client Brochures that fit in a client’s purse or wallet! Designed to work in a group of three different brochures, or just one, you’ll be able to include your logo, services and contact info at no extra cost. You’ll get 3,000 brochures (1,000 each of 3 versions of your choice) for just $645, so you can widely distribute brochures to help you build awareness about your center. Or, order 1, 500 at a reduced price. (Consider mailing brochures to your donor list to inform them of what you’re doing and to ask them to help get the word out about your center by placing the brochure you send on a bulletin board at work.) Other resources include Brochure Racks for bulletin boards and counters at churches and doctors offices, and full-color Posters for your lobby and counseling rooms. C.A.R.E. Intake Forms to gather information about clients, and Exit Surveys to evaluate how they rate your C.A.R.E. level are powerful ways to reinforce your message about your commitment to C.A.R.E. for them--and make it impossible to forget!
Our innovative design helps you get the maximum impact from your brochure...
- Sized so that they fit in a walletor purse (instead of a trash can).
- Room on back for counselor to write their name and number.
- Choose versions to match the demographics of your clients.
- Priced to make it affordable to widely distribute brochures.
Brochure Display Racks
We offer both desktop and bulletin board display racks that fit our brochures. Great for doctor’s offices, churches, etc.
Intake and Survey Forms
These photocopy-ready forms are the first and last thing clients fill out--and they’ll reinforce to clients that you C.A.R.E.
Use these full color 9.5” x 25” posters in your lobby and counseling rooms.
Equip your team to C.A.R.E.
Give your volunteers and staff a C.A.R.E. Package to thank them for being an important part of your center’s team. Package includes a mug, lapel pin, thank you card, Post-it® C.A.R.E. pad and chocolate. Lapel Pins worn by staff and volunteers reinforce the message of your C.A.R.E. Commitment to clients. Plus, each high-quality pin comes with a “Thank you for caring” holder. Commitment Pledge Certificates solidify staff, board and volunteer’s commitment. Plus, they build the case with critics and skeptics about your commitment to the level of care you provide. Note Pads, Post-it® Notes, C.A.R.E. Mugs, Letterhead and Envelopes are also available.
But maybe the most powerful aspect of the C.A.R.E. Commitment for your center is the resources we offer to help you leverage it into increased donor support.. .
Volunteer/Staff C.A.R.E. Packages Includes: C.A.R.E. Mug, lapel pin with “Thank you for caring” holder, Post-it® C.A.R.E. pad, thank you card, and chocolate.
Lapel Pins Worn by staff and volunteers to reinforce your C.A.R.E. Commitment. (Each high-quality lapel pin comes with a special “Thank you for caring” holder.)
C.A.R.E. Commitment Pledge Certificates Signed by staff, volunteers and board members. Framed or on staff bulletin boards is a great reminder to all.
Letterhead, Envelopes & Stickers Add the C.A.R.E. Commitment logo to your letterhead and envelopes.
Note Pads 5-1/2”x8-1/2” pads for volunteer training, as gifts when meeting with donors, and around the office.
Post-it® C.A.R.E. Pads 3” x 3” note pads as gifts or for use at the office.
C.A.R.E. Mugs Great thank you gifts for volunteers staff, and donors that reinforce your C.A.R.E. Commitment throughout the year.
Strategically increase donor support for your center…
Our C.A.R.E. Commitment
Fundraising Package is designed to help you tap into the donor development potential that the C.A.R.E. Commitment offers your center. It includes all of the pieces you need to make this mailing a big success including an optional FREE C.A.R.E. Mug premium offer. Our C.A.R.E. Commitment Direct-Response Return Envelopes are more like a donor brochure than a return envelope and can be included with your newsletter and appeal letters. C.A.R.E. Mugs and Thank You Cards are a way for you to affirm and strengthen your relationship with donors.
Includes a donor “At the Heart of Our Center” brochure w/sticker, Post-it® C.A.R.E. pad, full-color letterhead, #10 envelope, direct-response envelope w/donor info panel, and FREE C.A.R.E. mug with donation offer insert.
Direct-Response Return Envelopes
Includes a panel for donor contact information--eliminating the need for an additional response card. Great for your newsletter and appeal letters.
Reinforce what’s at the heart of your center throughout the year with this high-quality thank you gift to donors.
Thank You Cards
Strengthen donor’s commitment by affirming their support and reminding them of the values you share in the work you do.